I developed and executed a social media strategy that led our team in successfully capturing and creating content at 18 different Food Network South Beach Wine & Food Festival (SOBEWFF) events across four days.

We posted daily video recaps to Instagram, Facebook, and X—each tied to a different strategic message—using trending “tiny mic” interviews with chefs, talent, and guests to highlight the Festival’s impact. We also captured and shared real-time Instagram and Facebook Stories from every event.

This content strategy brought strong results. During just four days, we garnered more than 245,000 impressions (29% increase from 2024) and over 93,000 video views (276% increase from 2024) across all three channels.