Conceptualized and created content for seasonal social media campaign, showcasing the brand as the perfect drink to sip on during the summer and its BOGO promotion at Publix.
Developed social media strategy to lead team in successfully capturing content at 18 different Festival events across four days. This included conducting celebrity interviews, posting across multiple platforms (IG, FB, X), and editing social content in real time.
Wrote copy for Southern Glazer’s Corporate Social Responsibility (CSR) Report and collaborated with agency to design print and digital versions for corporate website.
Captured and edited footage from Southern Glazer’s supplier partner, Sassenach Spirits, bottle signing event, featuring celebrity owner Sam Heughan.
Led three-day conference for employee volunteer champions, including all event branding and social media coverage.
I’m always having fun with content creation on my personal social media accounts — sometimes it even goes viral! Check out some of the ways I get creative outside of work.